Hello,

I'm Craig.

Creative, Design & Illustration.

Yahoo! TimeTraveler App

April 2012 - Concept & UX/UI Design

Like most great projects, this started with the nugget of an idea. That nugget came in the form of a white paper published by the Yahoo! Labs team detailing how they believed it would be possible to use the data from images posted on Flickr to make time based itineraries. Timed travel made possible.

When I read the white paper in an internal newsletter, I knew it would make a cool app and so did the Director of Travel. So, we built it. Tested it. Updated it. Patented it. And now you can download it.

Client: Yahoo! Travel
Site: iTunes Store

Yahoo! Shopping

March 2012 - Concept & UX/UI Design

The goal was simple, redesign Yahoo! Shopping using sponsored content rather than traditional banner ads to make the overall user experience more personalized. The mock-ups were presented to then CEO, Scott

Thompson, who gave the go ahead to start the project. Unfortunately, the project was later put on hold after his departure and its future remains unclear. Fingers crossed.

Client: Yahoo! Shopping
Site: Yahoo! Shopping

Red Lobster

June 2008 - Art Direction & Design

My involvement in the Red Lobster (Darden Restaurants) account began with an update of the existing site. They had recently switched agencies and needed time to develop the brand. After an initial kickoff with the agency I was given the task of developing new site designs based on the new brand direction.

After proposing new designs and vetting them with users, and then a direction change and a new round of designs and testing the new site and media campaign were successfully launched and very well received. This lead to the redesign of Darden Restaurant sites for Olive Garden and Bahama Breeze.

Client: Red Lobster
Site: Darden Restaurants

RingCentral VoIP App

October 2012 - Design & Developent

I was asked to re-imagine the user interface for RingCentral's Desktop and Mobile VoIP communications application. I started with the tablet knowing full-well the design should seamlessly extend to the desktop/PC environment.

Work I explored during this concept phase is now being applied to other projects at this time with an eye towards building a more robust product. Simple things like the App icon have been adopted for the current products.

Client: RingCentral
Site: RingCental

Edmonton Eskimos Football Club

February 1996 - Illustration, Art Direction & Design

Founded in 1949 the Edmonton Eskimos of the Canadian Football League are one of the most storied sports franchises in professional sports, having won 13 Grey Cup championships. In the mid-90s, the team was looking to refresh their image and attract a younger audience. And so I was asked to update their "double EE" logo and create a new mascot.

Over six months, I worked with the organization to develop the new identity and then create all of the materials to launch the new look which included everything from tickets, T-shirts, stadium signage, merchandise, to advertising (print, newspaper, outdoor and transit). To this day, it’s still one of my favorite projects

Client: Edmonton Eskimos Football Club
Site: esks.com

Corona Store

July 2007 - Art Direction & Design

There was so much more to this project than the design. With a large part of the project dependent on a robust backend development that would allow for transactions,

I had to make use of the considerable amount of brand assets and find the right balance between utility and experience. This was a very rewarding learning experience.

Client: Grupo Modelo
Site: Corona Store

Yahoo! TimeTraveler

Only have 4 hours to explore the city — no problem. Yahoo! TimeTraveler™ creates on-the-fly time-based itineraries for popular points of interest in cities worldwide to explore. Timed travel made possible...

View Project

Yahoo! Shopping

The goal was simple, redesign Yahoo! Shopping using sponsored content rather than traditional banner ads to make the overall user experience more personalized. The mock-ups were presented...

View Project

Red Lobster

My involvement in the Red Lobster (Darden Restaurants) account began with an update of the existing site. They had recently switched agencies and needed time to develop the brand...

View Project

RingCentral VoIP Applications

I was asked to re-imagine the user interface for RingCentral's Desktop and Mobile VoIP communications application. I started with the tablet knowing full-well the design should...

View Project

Edmonton Eskimos Football Club

Founded in 1949 the Edmonton Eskimos of the Canadian Football League are one of the most storied sports franchises in professional sports, having won 13 Grey Cup championships...

View Project

Corona Store

There was so much more to this project than the design. With a large part of the project dependent on a robust backend development that would allow for transactions...

View Project

Work

I have been finding my way and developing my skills for over 20 years, working in textiles, print, packaging, web and mobile. I've worked in the agency world, in small design studios, I’ve worked client side and, at times, solo. No matter where I work, the one constant that remains, the one thing I can never get enough of, is the fact that there’s always something new around the next corner to challenge me.

About Me

"Every project is a puzzle… it's just a matter of fitting the pieces together"

Fresh out of college in Canada, I went to work for a clothing company putting my illustration skills to good use designing custom patterns for beer and sport franchises. (Little did I know at the time that beer and sports would be a re-occuring theme throughout my career.) After a few years, I left the clothing company for a job in a small, but very hot and growing, ad agency where I got my hands on a computer for the first time and never looked back. While at the agency I developed identities and marketing materials for a wide range of clients, from telecommunications companies (Telus), national retail organizations to major and minor sports franchises.

In 1997, my design skills along with my knowledge of prepress would take me to California and I moved to the Bay Area to work for my first tech company, Splash Technology. As part of their marketing department, I designed everything from data sheets, user guides, ads, posters, tradeshow booths to even the product UI. After Splash, I found myself at a small boutique studio designing for a mix of wine and tech clients and in 2004 plunged into interactive and found myself designing websites for Corona, New Castle, Disney, Lipton Tea and Red Lobster. Moving to Yahoo! in 2009, I extended my skills into the world of mobile and was key in the development of the TimeTraveler app. I can only imagine what's next.

My Resume: as a PDF

Location

Craig Weber
Art Director
Menlo Park
California

Copyright:
All images, artwork, photographs, text & website design are the property of Craig Weber or their respective owners unless otherwise stated, and are protected by Copyright. Reproduction without express written permission is strictly forbidden. Unauthorised use may result in legal action.

Craig Weber, Creative & Design since 1989